Q1 Recruitment Result

Message from Kevin Wright, Deputy Chief Executive, Insurance, PCA

Dear Wealth Managers/Planners and Quality Leaders/Agents,

The development and success of our agency force is central to the growth
of our company which is why recruitment has always been a top priority for
us. With that in mind, year 2009 has been designated as the year of
recruitment.

I am pleased to share with you our recruitment result for Q1 of this year
has been most encouraging. Unlike most other industries which have been on
the decline, the number of applications we received in Q1 has increased by
almost 50% in comparison with the same period last year. On top of that,
the number of new recruits joining us in Q1 has also grew by 600,
representing a 21% increase from last's year number. This shows that more
and more people are considering insurance as a viable career option and
with the continuous growth and impressive result delivered by our Company
backed by our solid financial strength, people are convinced about the
ability of Prudential in securing their future.

Hence, there's no better time for recruitment than now. Take the
opportunity to talk to people and help them explore the beauty of the
business and what they can expect by joining Prudential. Remember our
recruitment target for Q2 is 1500 and our APE is RM200 million. When our
company is infused with more fresh new bloods, our target inevitably
becomes a lot easier to attain.

Here's wishing you a great start to the week!

Best Wishes

Kevin Wright
Deputy Chief Executive-Insurance
Prudential Corporation Asia