Excerpt from The Star,May 22nd 2009
Friday May 22, 2009
Prudential’s new business sales up 17%
KUALA LUMPUR: Prudential Assurance Malaysia Bhd has posted a 17% growth in new business sales to RM122mil in the first quarter of 2009 compared with RM105mil in the same period last year, it said in a statement. — Bernama
The company’s new business annual premium equivalent (APE), which consists of retail life insurance sales and takaful contributions, rose to RM122mil from RM105mil previously, it said in a statement.
“These results once again demonstrate the strong fundamentals and excellent momentum of Prudential’s business in Malaysia,” said PAMB chairman Tony Wilkey, who is also chief executive, insurance, Prudential Corp Asia.
He said the company’s aggressive recruitment drive, together with systematic implementation of sales and marketing efforts to improve agency activity, continued to have a positive impact on its performance.
”We have successfully recruited over 500 new agents in the first quarter of the year, bringing the total of our agency force to 9,766,” Wilkey said.
”APE sales per active agent also increased by 10%,” he said, adding that the positive growth was also supported by strong consumer demand for protection and health products. — Bernama
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